CONTEXT
Wove's vision: To be the most connected and productive wealth management platform
What is WOVE? Wove is an easy, intuitive operating system created specifically for wealth management firms and their financial advisors and investors. Built with the highest levels of integration, Wove connects technology and data to deliver a truly interoperable, complete platform experience.
Product vertical I designed in: Wove Advisory
Where the experience streamlined efficiency with Wove as advisors reduce manual data entry, minimize the chance of errors and fortify investment management processes. Unlock scalability and expand premium services like tax management and customized portfolios to a wider client base effortlessly.
Product vertical I designed in: Wove Advisory
Where the experience streamlined efficiency with Wove as advisors reduce manual data entry, minimize the chance of errors and fortify investment management processes. Unlock scalability and expand premium services like tax management and customized portfolios to a wider client base effortlessly.
KEY ACHIEVEMENTS FROM THE TEAM FROM 2023+2024:
- Rollout new features that meet user's mental models and needs for efficiency and speed
- Reskin all UI to new design system that meet accessibility standards and WOVE branding
-Migrate 350 clients from legacy applications to new Wove Platform
-Achieve strong prospect pipeline, accelerate out product development to create a suite of products
-Completed a first multi-custodial trade and portfolio rebalancing
-Creation and delivery of a seamless solution for end to end alternative investments
-Initiated and transitioned 17 applications to new infrastructure to what would be the unified platform
- Reskin all UI to new design system that meet accessibility standards and WOVE branding
-Migrate 350 clients from legacy applications to new Wove Platform
-Achieve strong prospect pipeline, accelerate out product development to create a suite of products
-Completed a first multi-custodial trade and portfolio rebalancing
-Creation and delivery of a seamless solution for end to end alternative investments
-Initiated and transitioned 17 applications to new infrastructure to what would be the unified platform
Industry User Challenges and Pain Points
Prospects have identified that the overrall ecosystem and the speed at which it is being created, as the driver for being interested in moving their business to BNY Pershing X
Reporting Generator
What previously looked like a Windows 98 UI where selections were made one a time via multiple fields without any preview mode. The experience was not intuitive. The result was a code of the created report that was used to share between Advisor and Home Office and their clients.
The impactful UX/UI changes include:
A side-by-side layout where selections and adjustments made by the user are made visible in real time that way the user can validate and verify the data they are building in real time as a way to reduce errors and reduce having to go back or start the report over. I designed the IA behind the inputs and entries by categorizing them under tabs to prevent visual clutter".
A side-by-side layout where selections and adjustments made by the user are made visible in real time that way the user can validate and verify the data they are building in real time as a way to reduce errors and reduce having to go back or start the report over. I designed the IA behind the inputs and entries by categorizing them under tabs to prevent visual clutter".
Benefits:
These adjustments allow the user to have the confident in their selections and move through the experience quicker as a way to report multiple reports in the time it used to take them to complete one.
These adjustments allow the user to have the confident in their selections and move through the experience quicker as a way to report multiple reports in the time it used to take them to complete one.
global search
The global search feature is available across all platforms and consolidates all available data to Advisors and their staff (Home Office) into the 3 entity categories: By Accounts, By Groups, By Clients.
Allowing for multiple entry points to reach a desired result or search query.
Allowing for multiple entry points to reach a desired result or search query.
The major UX/UI changes include:
-Filter by category
-Search result overview count
-Updated iconography (categorization)
-Fuzzy search and suggestive results
-Accessibility keyboard shortcut interactions were defined
-Auto-complete
-Reformatted into table rows to contain primary and secondary data points in a balanced way that add context to each results to very correct selections (ie for use cases of multiple similar names)
-Filter by category
-Search result overview count
-Updated iconography (categorization)
-Fuzzy search and suggestive results
-Accessibility keyboard shortcut interactions were defined
-Auto-complete
-Reformatted into table rows to contain primary and secondary data points in a balanced way that add context to each results to very correct selections (ie for use cases of multiple similar names)
Overview Pages
This pages are the destination page result from having selected an entity/category from the search result or any entity/category linked text from any area of the platform. Very accessible and highly visible pages. These pages provide a performance overview of the Client, Account or Group filled with data visuals and charts according to various date ranges. These pages are not exportable and were previously flat in design and very lengthy.
The major UX/UI changes include:
-Hero space containing important data points from the overall performance
-Designed to behave dynamically, meaning it condenses and collapses to only display crucial overview numbers when the user scrolls down the page to add hierarchy and a sense of prioritization of displayed data. Also, see color change and font size change through the transition of scrolling down
-Baking the platform's global nav into the hero to maximize the use of space and go full bleed on the page
-Switching the date range from a dropdown text field into a minimal text link looking style
-Hero space containing important data points from the overall performance
-Designed to behave dynamically, meaning it condenses and collapses to only display crucial overview numbers when the user scrolls down the page to add hierarchy and a sense of prioritization of displayed data. Also, see color change and font size change through the transition of scrolling down
-Baking the platform's global nav into the hero to maximize the use of space and go full bleed on the page
-Switching the date range from a dropdown text field into a minimal text link looking style
Context Switcher
The purpose of the context switcher is to help the user (Advisor) jump around clients and accounts that are associated to each other either by familial relation or another way.
The major UX/UI:
-Previously was a modal, placed into a bottom sheet instead to use full advantage of real estate
-Summary bar of the 'current selection' leveraging platform iconography and colors
-Category to filter results via tabs
-Table view to display all relevant data
-Text link data to jump to the next associated profile
-Previously was a modal, placed into a bottom sheet instead to use full advantage of real estate
-Summary bar of the 'current selection' leveraging platform iconography and colors
-Category to filter results via tabs
-Table view to display all relevant data
-Text link data to jump to the next associated profile
Benefit:
This way, similar actions can be done more seamlessly by being able to jump to associated accounts/clients/groups.
This way, similar actions can be done more seamlessly by being able to jump to associated accounts/clients/groups.
UX Research and Key Findings
- Advisors want interoperability, Advisor clients want simplicity, Banks want revenue
- Users expect automation and systematic process
with minimal disruption in order to organize their work, drive priorities, deliver business results and manage risk.
- Users needs guidance when presenting new UI, features and functionality
- Users seek clarity and flexibility
- Advisors are disoriented but are open to new capabilities if it means leveraging the power of data to streamline services, anticipate unmet needs and manage accounts and their opportunity profit more efficiently
- Users want more options to customize dashboards, table displays, reporting etc that suit their role and use case
- Users expect automation and systematic process
with minimal disruption in order to organize their work, drive priorities, deliver business results and manage risk.
- Users needs guidance when presenting new UI, features and functionality
- Users seek clarity and flexibility
- Advisors are disoriented but are open to new capabilities if it means leveraging the power of data to streamline services, anticipate unmet needs and manage accounts and their opportunity profit more efficiently
- Users want more options to customize dashboards, table displays, reporting etc that suit their role and use case
Product Opportunities in HMW Statements
How might we?...
- Reduce cost to serve by automating processes that can help scale business profits and operations?
-Add more self-serve opportunity to clients to complete their tasks at a more efficient pace without sacrificing quality and redirecting that energy back towards building client relationships ?
- Empower quicker action and decision making?
- Reduce duplicative or trivial and time consuming processes?
- Create intuitive user journeys?
- Leverage the power of data to streamline services, anticipate unmet needs?
- Offer more capabilities that allow for customization dashboards, table displays, reporting etc that suit their role and use case
-Add emphasis to key data that would add value?
-Split views amongst personas to create focus on the each user's role (when possible)?
-Add more self-serve opportunity to clients to complete their tasks at a more efficient pace without sacrificing quality and redirecting that energy back towards building client relationships ?
- Empower quicker action and decision making?
- Reduce duplicative or trivial and time consuming processes?
- Create intuitive user journeys?
- Leverage the power of data to streamline services, anticipate unmet needs?
- Offer more capabilities that allow for customization dashboards, table displays, reporting etc that suit their role and use case
-Add emphasis to key data that would add value?
-Split views amongst personas to create focus on the each user's role (when possible)?
🏆 Results and Achievements 🏆
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