I help businesses amplify user experience into growth. With nearly a decade in UX and product strategy across enterprise and startup environments, I dissect websites, SaaS tools, and digital touchpoints to reveal friction, unlock opportunities, and recommend actionable improvements to drive engagement, conversion, and loyalty. I help you skip trial-and-error and focus on what truly scales. Over the years, I have been approached to facilitate design thinking workshops exercises, website and SaaS audits, portfolio reviews and MVP scoping for early-stage apps to guide product market fit, evaluate feature viability and align product vision with user pain points and business goals. I am known for bridging design, strategy, and storytelling to drive product clarity, user engagement, and business growth. I am no stranger to MVP visioning and market definition for early-stage apps, adding strategic consulting to my design foundation. I have acted as UX advisor and strategist across teams, conducting QA, providing technical documentation, bug triage, and development hand-off specs to ensure clarity and continuity. I prioritize impactful design, accessible data storytelling, and efficient experiences that build trust and results. Every audit includes clear, prioritized recommendations on what to fix, why it matters, and how it will move the needle for their business. My process blends design thinking, heuristic analysis, and product strategy to improve user satisfaction, streamline navigation, and maximize.
While some products have launched, others remain a MVP, and others fail to achieve product market fit needed to scale. Every audit included clear, prioritized recommendations on what to fix, why it matters, and how it will move the needle for their business. My process blends design thinking, heuristic analysis, and product strategy to improve user satisfaction, streamline navigation, and maximize ROI.
Ideal clients: startup founders, small brands, women-led businesses, solopreneurs
Zennia's Idea Tool Kit 📋
Zennia was formed between a few PhD students in Business Psychology out of University of South Florida as they felt that there were not satisfied with the existing softwares on the market for Executive level coaching and they are motivated to curate one that would cultivate a prime experience allowing coaches to admin their coaching business less and focus on their tactics and relationships with their clients to build strong leaders using scientifically based strategies and assessment that dissect an individual's strengths and aptitudes.
ExeChef 🧑🍳
RoseHouse is a catering company based in Naples, FL. It is a partnership between a Businessman and a Chef, both owning their best skills to run a successful business. Unfortunately, the operation runs on a Airtable logic, Google Forms and Quickbook automations and it still won't keep a busy hands on culinary staff accountable for their deadlines. They were still texting menus and forgetting equipment on event days. They want to upgrade to an interface that can loop in all resources, streamline the operations, introduce automations and AI to help conceptualize menus/themes for their clients and shift the focus to providing their clients a delicious experiences and wonderful party memories.
The Summer of 2025 was dedicated to re-strategize. They reached out to me to join the team to analyze their processes, industry and competition to inform their desire to scale, offer more services, increase their lead gen and book more events, year-round. Currently, the summertime lull (due to Snow Bird migrations, their top clientele) holds a lot of opportunity to fill in and introduce new clients and entertainment options.
Integrations: AirTable, A.I., Wix, DataSync, Quickbooks, Figma, Github, ClickUp
FLIT LLC
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Pop-up vendors are the creative soul of Austin—but without storefronts, staying visible can feel impossible. That’s where FLIT comes in. FLIT is a dynamic, web-based map that helps local vendors promote their events affordably while making it easy for Austinites to discover and support them. They empower makers, chefs, and artists to own their narrative and be found—every day, all across town—no digging through social feeds required. The mission is to make supporting local much easier and less about guessing/digging for information/chasing vendor pop up schedules and making this data accessible and bridging the gap between vendors and Austinite business supporters.
Workshop Leading
New design request (Team Triage)
Setting Design Team Peer Review / Design Crit Rules
Design sprint kickoff workshop exercises
